Plan a content shoot so you always have videos ready to post on your social media accounts. This covers planning the shoot, arranging models, props, equipment and creating a shot list.

Launches are complex with many nuances, but they’re an excellent way to build interest in your products, get testimonials, email subscribers and other valuable resources that build your business in the long run.

A launch is building hype and curiosity about your new service or product. It’s an important part of any business but many people forget about this part of releasing a new service or product.

It took you a while to sit and edit that reel, right?! Why not use it again? It’s not like each of your followers see every single reel? And if they did, how many times have we seen the same Geico commercial? It’s fine! Here’s how to do it.

You have an amazing idea, service or product and you deserve just as much exposure, or more, than the big companies with giant marketing teams. Optimizing your platforms, crossposting, time-saving tips, content ideas, templates, video ideas and guidance… it’s all in here.

Why your client database is crucial to the survival of your business. What’s a lead magnet, how to create one and how to seamlessly get your social media traffic to your list.

How to take the traffic you generate on Instagram and bring it to your business and offers.

Many times it’s entry-level employees who post and interact on social media. Owners and managers may not be enthusiastic about how their social media is handled but they just don’t have time time to figure it out. Sometimes you’re not sure what exactly could be done better, you just know it’s not quite reflective of your organization.

If you have a webpage, business cards or promotional fliers, your organization probably has a branding guide. But is it adapted for social media?

This is a template for what could be on your social media branding guide or standard operating procedures, depending on your office’s company culture.

Each of these tactics can do wonders for your businesses’ social media strategy. Most of all, tagging and collaborating gives your organization social proof and credibility. Social media is much more than a space where we share our offers and post news. These platforms are designed to build communities!

If you’re not on these platforms often, the nuances of these tools can be unclear. Read on to see how to generate trust and buzz around your business with minimal effort using tags and collaborations.

Just like any other skill, creating videos takes practice! If you’re a professional, it’s hard to try new things knowing these videos are not going to be up to your standards. Here are a few tips to get you expedited results.

You don't need fancy, expensive equipment to kickstart your social media video journey. You need good lighting, quality sound, stability, and a high-quality video recording device. Below are a few options depending on your budget.

For some of us, we start sharing our business journey on our personal accounts because that’s what we’ve been using for years and because the thought of starting from scratch is just too daunting.

If you think there’s even a small chance you would like to make money or connect with potential customers, take the leap and start a creator account for your business.

“I’m posting reels and hardly getting any views at all!” It used to be that you could post a reel with a trending audio and automatically get tons of views. For some reason, in the past several months, I have heard the same complaint, over and over.

After months of research, I’ve come up with a few experiments I’d like you to try to get more engagement on your reels. If you’re getting the reach and engagement you want from reels, congratulations. (But also tell us what you’re doing!)

My account was hacked and I've been totally locked out. It looks like I won't be able to get the account back. (UPDATE: I got it back. Learn from my mistake.) For a social media professional, this hurts. It’s real close to home.